When I asked the staff at North Broadway why we do what we do, I received some amazing responses. It is extremely powerful to know that, deep down inside, we care so much for your children. Why is this important? Because far too often organizations communicate WHAT they do and HOW they do it, but rarely do we hear WHY. Unfortunately that form of communication produces ordinary results at best. Some organizations communicate a solid purpose for why they do what they do. What is North Broadway's cause? "To improve the lives of children and IGNITE a love of learning." The results? We'll wait and see, but I'm anticipating anything but "ordinary." Here's a visual representation of our North Broadway cause. Thank you, NB staff! Keep the momentum, and accelerate.